In case you’re an enthusiast of their Tattoo Liner, Lock It Foundation, or Everlasting Liquid Lip items, it’s an ideal opportunity to sit up and focus: Kat Von D ventured down from her cosmetics image yesterday. That’s right, the maker of the eponymous line, which is known for its veggie lover fixings and long-wearing plans, has reported she will never again be included, and has auctions off her business to another person. Be that as it may, what precisely does this all mean for the brand, and will despite everything you have the option to purchase its items?
Kat declared her takeoff from her namesake image by means of an announcement on her Instagram yesterday, as she tended to her “dearest fans.” “This previous year has been one of incredible change for me. The same number of you know, I brought forth my wonderful child kid, propelled my veggie lover shoe line, and am presently occupied with preparing to discharge my hotly anticipated collection in the Spring, trailed by a global visit,” she started.
“As much as I wish I could adjust the entirety of this, over proceeding with my cosmetics line, it has gotten clear to me that I can’t do everything at the greatest limit. It’s difficult to concede this, since I’ve generally said “You can do everything and anything.” But I don’t think conceding one’s cutoff points is a terrible thing.”
She at that point disclosed what she intends to do with her image, composing:
“I’ve chosen to sell my portions of the brand, surrendering it to Kendo, my accomplices for as far back as 11 years. This was not a simple choice, yet after cautious thought, I chose I needed the cosmetics line to proceed to flourish and develop, and I trust Kendo is prepared to do only that.”
Kendo is the umbrella brand that additionally takes care of any semblance of Marc Jacobs Beauty and Ole Henriksen.
Be that as it may, what precisely does this mean for customers of Kat Von D? Indeed, by the sound of things, not all that much. The brand has re-marked as KVD Vegan Beauty, for one, however Von D consoled fans in her post that, “the change for you, my steadfast clients, will be consistent.”
A press agent for the brand likewise disclosed to Allure that “KVD Vegan Beauty is being driven by similar individuals that fabricated the worldwide realm with Kat and made the items, projects, and occasions that you know and love.”
I have likewise connected with reps for the brand to check the present status of the items, and they affirmed that nothing will change for the brand, and there will really be some incredible new dispatches not far off. Phew.